Ubisoft released the 3A NFT platform "Ubisoft", "Ghost Action" adopted early, players noisy

Although with the entry of more companies, there are "high -quality" games such as "Mir4" and "Thetan Arena" in this category, but this product category is even more inferior to the quality of the game, such as "Infinite Break through the Three Kingdoms Chronicle "Polka City", etc., so that many players will not connect blockchain games with high quality or "3A".
But this situation may change. On December 8th, Ubisoft issued a post on the official website to launch its own game blockchain platform "Ubisoft Quartz", which is based on the TEZOS blockchain based on the POS (Proof-OF-Stake) protocol. Ubisoft NFT, which will be made from virtual items in the game, is called "Digits", and players can buy their favorite "Digits" through Ubisoft quartz, and use it in the game, or on a third -party trading platform for transactions.
For "Digits", Ubisoft claimed that "this is the first NFT that can be used in 3A games and adopted energy -saving technology", and Ubisoft has naturally become the first NFT purchase for 3A games for 3A games. platform.
In information on the official website of Ubisoft, the 3A game "Ghost Action: Breakpoint" launched in 2019 will become the first 3A game containing NFT elements under Ubisoft. Ubisoft quartz will be on December 9th, 12 On the 15th, the players will release NFT items in the game for a limited edition.

The inevitable move for years of layout

I. as a well -known veteran in the game industry, Ubisoft can be said to be a traditional 3A game company, which is relatively earlier to embrace the block Technology and other technologies, and try to apply it in the game.
As early as 2017, when Ubisoft was still entangled with Vefandi, Ubisoft established his own blockchain laboratory. In March 2018, before leaving Vefandi, Ubisoft executives also stated in an interview with IGN that Ubisoft is very interested in blockchain technology and is exploring the application of blockchain in the field of digital products. At that time, the use of the blockchain conceived by Ubisoft at the time on the 3A game was mainly on the game DLC, which included game content such as the appearance of the character.
In the second quarter entrepreneurial support plan in Ubisoft in April, a total of 4 startups were selected, two of which, Azarus and IEXEC were related to the blockchain. Among them, Azarus in the United States was also collaborated with Ubisoft to produce "Assassin's Creed: Hall of England".
In 2021, Ubisoft directly determined the direction of "blockchain and positive entertainment" in the sixth season entrepreneur laboratory plan. Related to blockchain games or meta universe, the business scope covers multiple directions such as AI, online game security, NFT data platforms, and blockchain game studios.
In October this year, Ubisoft also participated in a new round of financing from ANIMOCA Brands, a blockchain game company from Hong Kong, China. At present, Animoca Brands, in addition to investing and acquiring the "The Sandbox", "Crazy Kings" in the income bag, 》 Such blockchain games, also actively launched cooperation, with well -known IP including F1 (games), Marvel, WWE, and Doraemon.
The results of Ubisoft have explored the result of nearly 5 years before and after the blockchain field. In the official website, Ubisoft summarizes the "Ubisoft" as three nouns, namely "Unique, PLAY), and Play. Ubisoft said that through Ubisoft, the company will provide players with a new experience and establish a stronger connection between players and the game world.
"Unique" is not difficult to understand, that is, unlike the batch replication game props in traditional games, each NFT asset has the uniqueness, and Ubisoft promises that each batch of NFT assets is issued limited, and subsequent will not be subsequent. Two times on the shelves.
As for "control", Ubisoft said that NFT will exist completely outside of Ubisoft's system, and naturally it will not disappear with the game's stop or remove. The authorized third -party market RARible or Objkt is traded. And due to the attributes of NFT, the ownership relationship of the player will not disappear with the transaction, but will be recorded in the product information, or in Ubisoft's words, it is "legendary forever."
The Yibi quartz platform is only 18 years old, and players in the United States, Canada, France, Germany, Belgium, Spain, Italy, Australia, and Brazil are open to buy and trade.
For the free collection of NFT in the game of "Ghost Action: Breakpoint", Ubisoft has also set up different thresholds. For example, the skin of M4A1 requires players to reach level 5 in the game, and helmets require players' games The length of more than 600 hours, etc. To a certain extent, the possibility of non -gamers or speculators possibly get the first to receive or hype.
It swords to kill you?
, from the history of Ubisoft and the official propaganda, "Ubisoft" is not only an empowerment to gamers, but also an inevitable move after the operation of Ubisoft for many years. Don't buy it.
In search "Ubisoft Quartz" on YouTube. In addition to IGN videos in the front row, there are various video bloggers' criticism of the project, and the discussion of the "Truth of Ubisoft quartz".
The response is actually not difficult to foresee. At present, many domestic players in China are still in -game micro -transactions, and they are still incapacitated by many European and American players. This time, the NFT is linked to 3A and host games. Some netizens are regarded as a way to squeeze the player's wallet, and the value of the so -called NFT will also disappear with the stop and elimination of the game.
The posts selected from Reddit netizen U/
The netizens who opposed Ubisoft posted, "All the focus of the future game will be placed on NFT. All good clothing will be NFT. Only there are only. Those who can afford it will have very cool things. "" They will invest resources and time into a superficial experience (skin), rather than focusing on making high -quality games. There have been many years in the box game. "
of course, some oppositions will also support Ubisoft. They believe that Ubisoft's move not only allows players to get psychological satisfaction in the game, but also allow them to make It is a "big step for the industry" and a future choice for your own time in the game.
The people who complain,* Ubisoft will not stop here, and your opinion will not change the choice of billions of gaming companies*
, even if the player is noisy, the capital The market's choice of Ubisoft is still quite optimistic. Since 2021, Ubisoft has fallen by more than half since 2021. After the news of "Ubisoft", the stock price responded to 4%to $ 9.5 per share.
Preded mentality
In all the quarrels about Ubisoft quartz, Gamelook does not want to discuss whether Ubisoft will affect the design of the game due to NFT in the future, or the impact of NFT on the environment. It is predicted that although Ubisoft officially stated that the energy consumption of Ubisoft quartz based on the POS protocol is less "1 million times" than traditional bitcoin transactions, but the author is not a professional person in the blockchain. Essence
But after removing these two points, the author found that the core of many netizens' quarrels is not the impact of NFT on the current player experience, but the investment value of NFT.
In high praise comments on each platform, many players expressed the same view "After the game stopped, the NFT that I bought at a large price could not be migrated to the new game, and its value was not classified as 0. ", And then deduced the NFT game as a scam.
This is actually related to many play-to-win games or NFT promotion at this stage. Do not associate NFT with keywords such as investment and money, but after foaming the current foam and packaging of the current market, "NFT" is like the electronic products and cars most people owned by most people. Consumption.
Player will not easily resist the game manufacturer because the game of the Steam library is stopped and unable to play. When we realize the attributes of NFT consumables, we may also look at his use and his use in the game with a more peaceful attitude. future. I believe that in addition to the professional and oxen, most people do not expect to sell second -hand products in a certain fish to get rich.
The news that various blockchain and NFT make money in recent years have indeed attracted more companies and individuals to join in this field, but in the future, NFT integrates into the field of games, cultural and creative and other fields. It is also a packaging that it must take off. When the public is not expected to exceed NFT's capabilities, like all emerging technologies, the combination of NFT and other content can be widely accepted.