1 thought on “Niche stranger Social APP: Love Chat, Mi Yi, His Fun Competition Analysis Report”
Linda
"Fear of social and loneliness," has become a true portrayal of many people today. Loneliness has spawned the "lonely business", and the sense of loneliness that has nowhere to be discharged in the world of acquaintances has breeds a hundred billion yuan market for strangers.
In the "Report on the Social Concept and Social Relations of the 95th Social Concept and Social Relations", over 80%of the survey users use the social software of strangers as an important way to expand the human connection. Very frequent, 58%of users choose to find partners through social software.
In August 2011, Momo quietly launched and knocked on the gate of domestic strangers in China. In the past 9 years, thanks to the development of the Internet, the social market of strangers has also developed rapidly. Three years later, in 2014, the exploration of imitating TINDER in foreign countries was also officially launched.
Since then, the social products of strangers have gradually developed differentiated competition from homogeneous competition. For example, Soul, with the concept of "Yuan Universe", has seized a certain market share.
Although the big social cakes have been divided by Momo, exploration, soul, etc., the vertical battlefield in the subdivided field can become a stage for niche social efforts.
Today, the analysis of social products such as Momo, exploration, and Soul, from market analysis, product positioning, functional architecture, user portrait, use analysis, business monetization, optimization, optimization, optimization, and optimization Starting from the plan and other aspects, it is specifically doing a social app about niche strangers.
The comparison of these three products is because in niche social products, these three models are basically at the same level, whether they are positioning, or functional, including well -known aspects. Highly comparable.
In IIMEDIA Research (Ai Media Consultation) data, the number of Chinese mobile social users has reached 924 million in 2020. It is expected that in 2022, China Mobile ’s social users have exceeded 1 billion.
The mobile social industry is mainly divided into Social and acquaintances based on LBS and across regions. Social society is mainly divided into strangers' social upgrade, product social functions and KOL models, allowing users to enhance each other's understanding through text chat, dynamic and interactive games.
In recent years, the scale of social users in my country has continued to grow. In 2016, it reached 488 million, and in 2020, nearly 650 million people, and this set of data is still growing.
The social APP of strangers is efficient. Mainstream products have the function of instant communication. They are all committed to helping users to generate connection quickly. A short -term relationship is established.
So they will not stick to a certain social product, but try any or more social products to satisfy themselves.
This, even in this case, even if Momo, exploration, and Soul occupy a large share of the market, it will not produce a unique market pattern, nor will it affect those those who will affect those who will not affect those who will affect those. The wind and water of niche social products.
Is before the pattern is formed, any stranger social product has the opportunity to become a subverter in the field.
The social interactions of strangers include marriage and love, homosexuality, and other categories. They are guided by dating, and quickly realize the matching of user relations through options, gender, age, data and other options. With the advancement of the recommendation algorithm, the user matching option has been continuously refined. For example, the distribution of the exploration adopts the picture high -precision LBS mode, and the Soul uses sound as the medium matching.
The social apps of the three niche strangers, such as love chatting, Qi Yi, and Fun, which are mentioned in this article.
In relevant data from Ai Media Consultation, in the interviewed mobile social user exchange methods, text chat accounts for about 70 %, and it is still a mainstream communication method. In the investigation of the tendency communication method, 12.5%of the interviewed users said that they tend to use video methods, the proportion of the proportion exceeds the actual use proportion, and the user's willingness to increase the proportion of video communication is obvious.
Compared with text chat and voice chat, video chat can pass more information, vivid and faster ways of communication.
Li chatting, 伊 伊, and his three products are basically based on video chat and dating. Through dating materials, dating labels, and geographical location, users can make two -way video matching.
The historical highest ranking of love chat is 22nd in the App Store. [Live], [News], [Me].
On the homepage of fate, there are recommendations and two dating sections nearby, and there are six small sections above. They are voice speed matching, video speed matching, the same city speed matching, husband and wife, rankings, game speed matching.
The other functions to understand, focus on the speed matching of husband and wife and the same city. The mode of matching this gameplay is relatively new.
The experience, that is, according to the avatar (not necessarily me, it can be animal avatars, or online star avatars), five five through interests, basic data, star phase pattern, comprehensive matching, face shape characteristics, etc. A series of analysis performed.
In successful, it will push you a heterosexual user, showing the index of the husband and wife, including a series of analysis of the faces of the two parties, and then given a comprehensive identification result. As for this result, there is a result of this result. Without sex, this is unknown.
The speed matching in the same city is to publish a sentence or a paragraph, and then choose the number of people to be matched. You can choose 1 person, 3, 5, and 10 people. A little similar to the earlier WeChat drifting bottle, which means a word, and then throw it out. I tested it for a while, but after a day and one night, there was no feedback, so we don't know what form it showed.
The highest ranking in Misi is ranked 4th in the AppStore social free list. As of May 13, the latest version is 3.9.2. The entire app is also composed of 5 large sections, namely [Dating], [Entertainment], [Mood], [Message], [Me].
In the homepage of dating, the speed matching is the highlight function of Misi, which is ranked first. The remaining several are recommendations, nearby, newcomers, and active.
The screening function above the dating list. Users can effectively screen through regional, constellation, age, occupation, label, topic, etc., and can be effectively screened according to their own needs.
The focus on the screening conditions. Among the three products, only Misi has done the most detailed conditions for filtering from friends. Users can accurately match the opposite sex that meets their requirements by screening relevant conditions. I personally feel that I do it well in competitive products!
[Entertainment] This sector covers live broadcast and some official activities.
It, from the overall functional structure of Mi Yi, like most social APPs, 5 functional classification TAB is selected as the bottom navigation bar. From the perspective of the distribution of the homepage, Mo Yi regards the social socialization as the main characteristic of its own products, and at the same time, it has not ignored the functional position of traditional news chat.
of course, it also has many functions that do not have many social apps, such as on the list of dating homepage, and even the mood square, there is a button of a boss, which can quickly break the social ice.
This has appeared on the second place in the AppStore social free list, and the currently measured version is 7.5.1.9. The entire product is also composed of five major sections, namely [Dating], [Live], [Square], [Message], [Me].
The focus on the two sections of the dating homepage and live broadcast. He and love to talk about the two products are very similar on the homepage settings, and the speed -matching gameplay function is placed on the top. The difference is that he has also moved the functions of group chat, chat rooms to the top of the homepage, and adds the gameplay of online K songs.
In the live broadcast section, he was very careful. Several categories, including popular, rookie, attention, dance, Shenzhen, gold anchor, live broadcast, dating, etc.
It summary: From the perspective of product function architecture, these three apps are very similar, basically covering dating, live broadcast, dynamic squares, message lists, personal homepage, etc., but the names are differently taken. Just.
In terms of live broadcast, he has done the most well, and the number of live broadcasts is the most. Whether it is interface design or classification, his interesting live broadcast is more professional.
The recommendation of this one in dating. I can do the best. The screening conditions are the most fine and the most attentive, allowing users to meet their dating needs to the greatest extent.
In terms of interaction, love chat is the best of these three models. In addition to the husband and wife, the same city is also added, and the game speed gameplay is also added. Through the interaction of the mini -game, the two parties can quickly pull closer distance.
This recommended by the user, I also do it very well. Love Liao and Mi Yi design a pop -up window recommended by fate. When you open the APP for the first time every day, you will automatically pop up the window. Male users recommend matching female users who are most in line with the needs.
In general, the three products have their own features in some functions and have their own characteristics.
(below: From left to right, love chatting, finding Yi, his fun app homepage)
In July 2021, the total user breaks through 100000000. The proportion of men and women is almost 5: 5. The user group must be mainly young men and women aged 21-35, mostly distributed in first- and second-tier cities.
It online public information data shows that in November 2021, the total user exceeded 70 million. The gender ratio of men and women is about 4: 6. The user group is mainly young men and women aged 26-35. Most of them are distributed in second- and third-tier cities. These cities cover a large number of lonely people and social "workers".
This is completely in line with the product target user of Mi Yi -need to rule out a single group of loneliness and social restraint sharing life.
In from the current public reports, Mi Yi is also sinking in third- and fourth -tier cities, adopting the strategy of gradually surrounding first and second -tier cities from third- and fourth -tier cities to open up the market in third- and fourth -tier cities.
March 2022, he announced that the total number of users exceeded 200 million, and the proportion of men and women's users was about 6: 4, mainly distributed in second- and third -tier cities.
It comparative data We can find that the user groups of these three apps are actually mainly concentrated in second -tier cities, followed by third -tier cities. There are fewer first -tier cities because of the faster life in first -tier cities.
The social APP of Chinese Strangers has not really evolved since its birth, and has always been in the 1.0 era of "pan -social", and has not been able to enter the 2.0 era of "deep social". In other words, whether from "Yan Control" to "Sound Control", from LBS matching to interest matching, or video matching, it just allows you to "know more people", instead of making you "deeper deeper deeper" Understand people ".
The at the beginning, it is said that for strangers, users will not stick to a certain social product, but try any or more social products to satisfy themselves.
So whether it is Momo, Explore, Soul, or Love, Finding, and Fun. People just replaced different versions of "Dating Artifacts", and they did not find real friends on it. , Establish an effective relationship. In addition to helping people pass the time and solve the short -term demand, social apps have not fundamentally solved the problem of "loneliness".
Is after experiencing these three products, we will find a problem. The female user's response rate is relatively high, and the real -life authentication rate of female users may be relatively high. The reason for design.
In strangers' social products, genes determine that men are more oriented to take the initiative, while women choose among many suitors. However, it is precisely because of the influx of male users and the characteristics of more active attack, which will lead to the harassment of female users on the platform.
Is as long as the female users release selfies on the social platform, no matter how much they look like, the private messages in the background are basically 99 . Essence
It will form a conditional reflection in the hearts of female users, and basically will not reply to the private messages of male users. It will lead to many boys who are willing to make friends with no corresponding attention, so they are more frequent to find the opposite sex interaction or lose directly in the square.
Therefore, in terms of product design, the model of the three platforms is very similar. Through the incentive mechanism, the enthusiasm of female users is mobilized to actively communicate with male users.
In the chat interface, love chatting, finding Yi, and his fun all designed unreasonable and read -readable functions. This function can intuitively feel whether the information you send is feedback.
When the message has not been read, the sender will think that wherever he speaks, it may continue to follow up the sending message to promote continuous socialization and information output.
Is when the message is not read, the sender clearly believes that the receiver does not see the message, which will let go of the burden in his heart.
(below from left to right, namely love chat, finding, his interesting chat screenshot)
Difficulties must be explored multiple times to get out of a way.
. For example, the social product of the head, Momo has previously launched a "black diamond member" for 50,000 years. Users can use members to use "super like", "arbitrarily modify positioning", "see if the message is Reading "functions and other functions, and this certain price and settings are ridiculed by users as a must -have for the local tyrants.
In exploring members' payment and advertising for many years, Momo finally came out of the realization of the "live broadcast value -added service".
Soul wandered on membership, value -added services, advertising and other monetization paths, and also suffered a lot on the road of commercialization.
A value -added services mainly include virtual gifts and membership subscription income. Users can enjoy various services in the virtual world by buying Soul, including dressing personal virtual images, speeding up matching speed, and sending virtual when talking in private chat. Gifts, etc.
Im advertising monetization. Soul develops its own advertising background. Like many information platforms, it is an information flow advertisement or APP open screen advertisement.
The social product of a niche stranger, the way of love, finding, and his interesting business monetization methods mainly rely on membership payment and value -added services.
The nobles who love to chat are divided into six grades of Cavaliers, Viscounts, Earls, Marquis, Duke, and King. Price and exclusive privileges are also increased. The lowest is the Cavaliers, 8 yuan a month, the highest king, and a month of 1,888 yuan.
The aristocratic centers in Midi are divided into two types of silver nobles and gold aristocracy. The lowest is the silver aristocratic, 12 yuan a month. The highest is the gold aristocrat, 25 yuan a month.
This noble privileges are divided into nine levels of Knights, Paladin, Baron, Viscount, Pear, Marquis, Duke, King, and Emperor. The lowest is the privilege of the Cavaliers. The month is 9.9 yuan, the highest is the privilege of the emperor, and the month is 100,000 yuan.
The converts above, excluding the gift part of the recharge!
It's business monetization model of their three products, all of which seem to be thinner and still focus on the social level, which means that its revenue can only rely on receiving value -added services such as membership fees, virtual gifts and other value -added services Come to drive. And exploring more monetization models is still the focus of their future development.
(below from left to right, namely the center of love, finding, and his interesting noble privileges)
Single and other functions, users do not want to chat with the opposite sex with themselves to see the intimate interaction between themselves and other opposite sex users.
So in the mood dynamics of Qi Yi, comments and likes are private and uninterrupted, so that they can protect the privacy of users well.
But the dynamic square that loves to talk about and his interesting, the content of the comments is publicly public. I personally think that you can learn to find Yiyi and conduct related product optimization solutions.
It interactive, there are many ways to interact with him, in addition to group chat, there are similar games. I personally feel that I can learn to learn, join the group chat function and some small games that are suitable for men and women. Because social networking is mainly communication, interaction is also the basis of communication.
of course, the fast -loading of the same city, the couple's appearance has room for optimization, including the game speed matching billiards.
It in the game of playing billiards, it was a male user that matched me. Since it is a quick match and a social software, I personally think that it is better to interact with the opposite sex, and the same sex interaction is completely unnecessary. If this small game of playing billiards does not play with female users, it can be replaced with something else.
It is like a dynamic. If I am a male user, I find that the dynamic square is a selfie of male users, the experience is really difficult to remember.
The couples, I have not passed the real certification, and the avatar is also an online male god, but I can still match the husband and wife with female users. Is this too hasty? It is recommended to make adjustments, that is, users who must be certified by real -life can only be matched with husband and wife.
In the view of the live broadcast, all three products support the interaction of the ups and downs, which can quickly switch the live broadcast room, and the sense of interaction is very strong.
But on the entertainment and design pages, love chatting and finding are lacking. Both design and color matching are too simple, and there are no other classification division. Among the three products, his interesting live broadcast belongs to the best.
Iti chat and Misi If you want to continue to lay out the live broadcast business in the future, it is recommended to optimize from the interface design, elements matching, functional gameplay and other aspects.
(below from left to right, screenshots of the live interface of love chatting, finding, and his fun)
In the above analysis and comparison, we will find that we will find that The three products, love, chatting, finding Yi, and his fun, in terms of overall functions, architecture design, including user groups, commercial monetization, etc. are not much different.
In geographical point of view, users are mainly young people, and most of them are distributed in second -tier cities, because the number of second -tier cities in my country is large, and there are living pressures in first -tier cities.
At the same time, these three products are also facing a severe problem, which is also a general exposure of all strangers' social products. It is the low technology recommended by friends and not enough accuracy.
The friends recommendation are currently the most lagging technology in all categories. The recommendations for platforms such as headlines and Taobao will optimize recommendations based on user transformation behaviors. But whether it is head products such as Momo, SOUL, or niche social products such as chatting, looking for, and fun, all strangers' social software, personally, do not think that it is not good, and the accuracy is even more natural.
The social products of strangers, as an irreversible era, are low -frequency just needed, and it is already indispensable. In the future, more people will accept this new social method. With the continuous innovation of 5G AI technology, social product scenarios will be more abundant and novel. It is expected to reshape users' social behavior chain, and the air outlet will continue!
"Fear of social and loneliness," has become a true portrayal of many people today. Loneliness has spawned the "lonely business", and the sense of loneliness that has nowhere to be discharged in the world of acquaintances has breeds a hundred billion yuan market for strangers.
In the "Report on the Social Concept and Social Relations of the 95th Social Concept and Social Relations", over 80%of the survey users use the social software of strangers as an important way to expand the human connection. Very frequent, 58%of users choose to find partners through social software.
In August 2011, Momo quietly launched and knocked on the gate of domestic strangers in China. In the past 9 years, thanks to the development of the Internet, the social market of strangers has also developed rapidly. Three years later, in 2014, the exploration of imitating TINDER in foreign countries was also officially launched.
Since then, the social products of strangers have gradually developed differentiated competition from homogeneous competition. For example, Soul, with the concept of "Yuan Universe", has seized a certain market share.
Although the big social cakes have been divided by Momo, exploration, soul, etc., the vertical battlefield in the subdivided field can become a stage for niche social efforts.
Today, the analysis of social products such as Momo, exploration, and Soul, from market analysis, product positioning, functional architecture, user portrait, use analysis, business monetization, optimization, optimization, optimization, and optimization Starting from the plan and other aspects, it is specifically doing a social app about niche strangers.
The comparison of these three products is because in niche social products, these three models are basically at the same level, whether they are positioning, or functional, including well -known aspects. Highly comparable.
In IIMEDIA Research (Ai Media Consultation) data, the number of Chinese mobile social users has reached 924 million in 2020. It is expected that in 2022, China Mobile ’s social users have exceeded 1 billion.
The mobile social industry is mainly divided into Social and acquaintances based on LBS and across regions. Social society is mainly divided into strangers' social upgrade, product social functions and KOL models, allowing users to enhance each other's understanding through text chat, dynamic and interactive games.
In recent years, the scale of social users in my country has continued to grow. In 2016, it reached 488 million, and in 2020, nearly 650 million people, and this set of data is still growing.
The social APP of strangers is efficient. Mainstream products have the function of instant communication. They are all committed to helping users to generate connection quickly. A short -term relationship is established.
So they will not stick to a certain social product, but try any or more social products to satisfy themselves.
This, even in this case, even if Momo, exploration, and Soul occupy a large share of the market, it will not produce a unique market pattern, nor will it affect those those who will affect those who will not affect those who will affect those. The wind and water of niche social products.
Is before the pattern is formed, any stranger social product has the opportunity to become a subverter in the field.
The social interactions of strangers include marriage and love, homosexuality, and other categories. They are guided by dating, and quickly realize the matching of user relations through options, gender, age, data and other options. With the advancement of the recommendation algorithm, the user matching option has been continuously refined. For example, the distribution of the exploration adopts the picture high -precision LBS mode, and the Soul uses sound as the medium matching.
The social apps of the three niche strangers, such as love chatting, Qi Yi, and Fun, which are mentioned in this article.
In relevant data from Ai Media Consultation, in the interviewed mobile social user exchange methods, text chat accounts for about 70 %, and it is still a mainstream communication method. In the investigation of the tendency communication method, 12.5%of the interviewed users said that they tend to use video methods, the proportion of the proportion exceeds the actual use proportion, and the user's willingness to increase the proportion of video communication is obvious.
Compared with text chat and voice chat, video chat can pass more information, vivid and faster ways of communication.
Li chatting, 伊 伊, and his three products are basically based on video chat and dating. Through dating materials, dating labels, and geographical location, users can make two -way video matching.
The historical highest ranking of love chat is 22nd in the App Store. [Live], [News], [Me].
On the homepage of fate, there are recommendations and two dating sections nearby, and there are six small sections above. They are voice speed matching, video speed matching, the same city speed matching, husband and wife, rankings, game speed matching.
The other functions to understand, focus on the speed matching of husband and wife and the same city. The mode of matching this gameplay is relatively new.
The experience, that is, according to the avatar (not necessarily me, it can be animal avatars, or online star avatars), five five through interests, basic data, star phase pattern, comprehensive matching, face shape characteristics, etc. A series of analysis performed.
In successful, it will push you a heterosexual user, showing the index of the husband and wife, including a series of analysis of the faces of the two parties, and then given a comprehensive identification result. As for this result, there is a result of this result. Without sex, this is unknown.
The speed matching in the same city is to publish a sentence or a paragraph, and then choose the number of people to be matched. You can choose 1 person, 3, 5, and 10 people. A little similar to the earlier WeChat drifting bottle, which means a word, and then throw it out. I tested it for a while, but after a day and one night, there was no feedback, so we don't know what form it showed.
The highest ranking in Misi is ranked 4th in the AppStore social free list. As of May 13, the latest version is 3.9.2. The entire app is also composed of 5 large sections, namely [Dating], [Entertainment], [Mood], [Message], [Me].
In the homepage of dating, the speed matching is the highlight function of Misi, which is ranked first. The remaining several are recommendations, nearby, newcomers, and active.
The screening function above the dating list. Users can effectively screen through regional, constellation, age, occupation, label, topic, etc., and can be effectively screened according to their own needs.
The focus on the screening conditions. Among the three products, only Misi has done the most detailed conditions for filtering from friends. Users can accurately match the opposite sex that meets their requirements by screening relevant conditions. I personally feel that I do it well in competitive products!
[Entertainment] This sector covers live broadcast and some official activities.
It, from the overall functional structure of Mi Yi, like most social APPs, 5 functional classification TAB is selected as the bottom navigation bar. From the perspective of the distribution of the homepage, Mo Yi regards the social socialization as the main characteristic of its own products, and at the same time, it has not ignored the functional position of traditional news chat.
of course, it also has many functions that do not have many social apps, such as on the list of dating homepage, and even the mood square, there is a button of a boss, which can quickly break the social ice.
This has appeared on the second place in the AppStore social free list, and the currently measured version is 7.5.1.9. The entire product is also composed of five major sections, namely [Dating], [Live], [Square], [Message], [Me].
The focus on the two sections of the dating homepage and live broadcast. He and love to talk about the two products are very similar on the homepage settings, and the speed -matching gameplay function is placed on the top. The difference is that he has also moved the functions of group chat, chat rooms to the top of the homepage, and adds the gameplay of online K songs.
In the live broadcast section, he was very careful. Several categories, including popular, rookie, attention, dance, Shenzhen, gold anchor, live broadcast, dating, etc.
It summary: From the perspective of product function architecture, these three apps are very similar, basically covering dating, live broadcast, dynamic squares, message lists, personal homepage, etc., but the names are differently taken. Just.
In terms of live broadcast, he has done the most well, and the number of live broadcasts is the most. Whether it is interface design or classification, his interesting live broadcast is more professional.
The recommendation of this one in dating. I can do the best. The screening conditions are the most fine and the most attentive, allowing users to meet their dating needs to the greatest extent.
In terms of interaction, love chat is the best of these three models. In addition to the husband and wife, the same city is also added, and the game speed gameplay is also added. Through the interaction of the mini -game, the two parties can quickly pull closer distance.
This recommended by the user, I also do it very well. Love Liao and Mi Yi design a pop -up window recommended by fate. When you open the APP for the first time every day, you will automatically pop up the window. Male users recommend matching female users who are most in line with the needs.
In general, the three products have their own features in some functions and have their own characteristics.
(below: From left to right, love chatting, finding Yi, his fun app homepage)
In July 2021, the total user breaks through 100000000. The proportion of men and women is almost 5: 5. The user group must be mainly young men and women aged 21-35, mostly distributed in first- and second-tier cities.
It online public information data shows that in November 2021, the total user exceeded 70 million. The gender ratio of men and women is about 4: 6. The user group is mainly young men and women aged 26-35. Most of them are distributed in second- and third-tier cities. These cities cover a large number of lonely people and social "workers".
This is completely in line with the product target user of Mi Yi -need to rule out a single group of loneliness and social restraint sharing life.
In from the current public reports, Mi Yi is also sinking in third- and fourth -tier cities, adopting the strategy of gradually surrounding first and second -tier cities from third- and fourth -tier cities to open up the market in third- and fourth -tier cities.
March 2022, he announced that the total number of users exceeded 200 million, and the proportion of men and women's users was about 6: 4, mainly distributed in second- and third -tier cities.
It comparative data We can find that the user groups of these three apps are actually mainly concentrated in second -tier cities, followed by third -tier cities. There are fewer first -tier cities because of the faster life in first -tier cities.
The social APP of Chinese Strangers has not really evolved since its birth, and has always been in the 1.0 era of "pan -social", and has not been able to enter the 2.0 era of "deep social". In other words, whether from "Yan Control" to "Sound Control", from LBS matching to interest matching, or video matching, it just allows you to "know more people", instead of making you "deeper deeper deeper" Understand people ".
The at the beginning, it is said that for strangers, users will not stick to a certain social product, but try any or more social products to satisfy themselves.
So whether it is Momo, Explore, Soul, or Love, Finding, and Fun. People just replaced different versions of "Dating Artifacts", and they did not find real friends on it. , Establish an effective relationship. In addition to helping people pass the time and solve the short -term demand, social apps have not fundamentally solved the problem of "loneliness".
Is after experiencing these three products, we will find a problem. The female user's response rate is relatively high, and the real -life authentication rate of female users may be relatively high. The reason for design.
In strangers' social products, genes determine that men are more oriented to take the initiative, while women choose among many suitors. However, it is precisely because of the influx of male users and the characteristics of more active attack, which will lead to the harassment of female users on the platform.
Is as long as the female users release selfies on the social platform, no matter how much they look like, the private messages in the background are basically 99 . Essence
It will form a conditional reflection in the hearts of female users, and basically will not reply to the private messages of male users. It will lead to many boys who are willing to make friends with no corresponding attention, so they are more frequent to find the opposite sex interaction or lose directly in the square.
Therefore, in terms of product design, the model of the three platforms is very similar. Through the incentive mechanism, the enthusiasm of female users is mobilized to actively communicate with male users.
In the chat interface, love chatting, finding Yi, and his fun all designed unreasonable and read -readable functions. This function can intuitively feel whether the information you send is feedback.
When the message has not been read, the sender will think that wherever he speaks, it may continue to follow up the sending message to promote continuous socialization and information output.
Is when the message is not read, the sender clearly believes that the receiver does not see the message, which will let go of the burden in his heart.
(below from left to right, namely love chat, finding, his interesting chat screenshot)
Difficulties must be explored multiple times to get out of a way.
. For example, the social product of the head, Momo has previously launched a "black diamond member" for 50,000 years. Users can use members to use "super like", "arbitrarily modify positioning", "see if the message is Reading "functions and other functions, and this certain price and settings are ridiculed by users as a must -have for the local tyrants.
In exploring members' payment and advertising for many years, Momo finally came out of the realization of the "live broadcast value -added service".
Soul wandered on membership, value -added services, advertising and other monetization paths, and also suffered a lot on the road of commercialization.
A value -added services mainly include virtual gifts and membership subscription income. Users can enjoy various services in the virtual world by buying Soul, including dressing personal virtual images, speeding up matching speed, and sending virtual when talking in private chat. Gifts, etc.
Im advertising monetization. Soul develops its own advertising background. Like many information platforms, it is an information flow advertisement or APP open screen advertisement.
The social product of a niche stranger, the way of love, finding, and his interesting business monetization methods mainly rely on membership payment and value -added services.
The nobles who love to chat are divided into six grades of Cavaliers, Viscounts, Earls, Marquis, Duke, and King. Price and exclusive privileges are also increased. The lowest is the Cavaliers, 8 yuan a month, the highest king, and a month of 1,888 yuan.
The aristocratic centers in Midi are divided into two types of silver nobles and gold aristocracy. The lowest is the silver aristocratic, 12 yuan a month. The highest is the gold aristocrat, 25 yuan a month.
This noble privileges are divided into nine levels of Knights, Paladin, Baron, Viscount, Pear, Marquis, Duke, King, and Emperor. The lowest is the privilege of the Cavaliers. The month is 9.9 yuan, the highest is the privilege of the emperor, and the month is 100,000 yuan.
The converts above, excluding the gift part of the recharge!
It's business monetization model of their three products, all of which seem to be thinner and still focus on the social level, which means that its revenue can only rely on receiving value -added services such as membership fees, virtual gifts and other value -added services Come to drive. And exploring more monetization models is still the focus of their future development.
(below from left to right, namely the center of love, finding, and his interesting noble privileges)
Single and other functions, users do not want to chat with the opposite sex with themselves to see the intimate interaction between themselves and other opposite sex users.
So in the mood dynamics of Qi Yi, comments and likes are private and uninterrupted, so that they can protect the privacy of users well.
But the dynamic square that loves to talk about and his interesting, the content of the comments is publicly public. I personally think that you can learn to find Yiyi and conduct related product optimization solutions.
It interactive, there are many ways to interact with him, in addition to group chat, there are similar games. I personally feel that I can learn to learn, join the group chat function and some small games that are suitable for men and women. Because social networking is mainly communication, interaction is also the basis of communication.
of course, the fast -loading of the same city, the couple's appearance has room for optimization, including the game speed matching billiards.
It in the game of playing billiards, it was a male user that matched me. Since it is a quick match and a social software, I personally think that it is better to interact with the opposite sex, and the same sex interaction is completely unnecessary. If this small game of playing billiards does not play with female users, it can be replaced with something else.
It is like a dynamic. If I am a male user, I find that the dynamic square is a selfie of male users, the experience is really difficult to remember.
The couples, I have not passed the real certification, and the avatar is also an online male god, but I can still match the husband and wife with female users. Is this too hasty? It is recommended to make adjustments, that is, users who must be certified by real -life can only be matched with husband and wife.
In the view of the live broadcast, all three products support the interaction of the ups and downs, which can quickly switch the live broadcast room, and the sense of interaction is very strong.
But on the entertainment and design pages, love chatting and finding are lacking. Both design and color matching are too simple, and there are no other classification division. Among the three products, his interesting live broadcast belongs to the best.
Iti chat and Misi If you want to continue to lay out the live broadcast business in the future, it is recommended to optimize from the interface design, elements matching, functional gameplay and other aspects.
(below from left to right, screenshots of the live interface of love chatting, finding, and his fun)
In the above analysis and comparison, we will find that we will find that The three products, love, chatting, finding Yi, and his fun, in terms of overall functions, architecture design, including user groups, commercial monetization, etc. are not much different.
In geographical point of view, users are mainly young people, and most of them are distributed in second -tier cities, because the number of second -tier cities in my country is large, and there are living pressures in first -tier cities.
At the same time, these three products are also facing a severe problem, which is also a general exposure of all strangers' social products. It is the low technology recommended by friends and not enough accuracy.
The friends recommendation are currently the most lagging technology in all categories. The recommendations for platforms such as headlines and Taobao will optimize recommendations based on user transformation behaviors. But whether it is head products such as Momo, SOUL, or niche social products such as chatting, looking for, and fun, all strangers' social software, personally, do not think that it is not good, and the accuracy is even more natural.
The social products of strangers, as an irreversible era, are low -frequency just needed, and it is already indispensable. In the future, more people will accept this new social method. With the continuous innovation of 5G AI technology, social product scenarios will be more abundant and novel. It is expected to reshape users' social behavior chain, and the air outlet will continue!