3 thoughts on “How does the domestic pet industry have developed in recent years?”
Chad
On July 14, 2021, Central Finance issued a statement saying that the average pet from Chinese people spent 6,653 yuan, and pets entered the intelligent era that attracted people's attention. In recent years, with the development of intelligent equipment, 5G and other industries, smart pet supplies have also become popular among pets in my country. At the same time, Chinese pets have shown a younger trend, which has a high degree of acceptance of smart devices, and accelerates accelerated, and it has also accelerated. The development of my country's intelligent pet industry. The main listed company in the pet industry: At present, listed companies in the domestic pet industry mainly include China Pet (002891.SZ), Petty (300673.SZ), Huarheng (837995/New Third Board), Lusha shares (832419/New Third Board) and other The core data of this article: The growth of major smart pet products in Jingdong, Chinese smart pet supplies subdivided product preferences, the age distribution of Chinese pets, the purchase of Chinese smart pet supplies r and other 1. Chinese pets enter the intelligent age On July 14, 2021, Yang Finance issued a statement saying that the average pet consumption of Chinese people spent 6,653 yuan, and pets entering the intelligent era caused people's attention. In 2021, with the development of modern technologies such as 5G and mobile smart devices, as well as increased living pressure in modern young people, modern devices such as smart water dispensers and smart cameras have become popular in the pet industry, and my country has entered the era of smart pets. 2, China's intelligent pet marketing market is developing rapidly In the continuous popularization of intelligent pets such as automatic feeders, automatic water dispensers, and automatic cat sand pots, the number, amount and user of my country's smart pet products and users The quantity increased rapidly. In 2020, the number of Chinese smart pets increased by 136%compared with 2019, the amount increased by 47%compared with 2019, and the number of users increased by 43%compared with 2019. At the same time, the smart drinking machine has become the product with the most preferences for pet products in China in China. In 2020, it accounted for 54.3%of my country's smart pet products preferences. The new crown epidemic was forced to separate from pets because of the isolation problem, allowing many pets to realize the importance of pet companionship. Therefore, smart cameras have also become the fastest growing pet supplies in my country. 3. Analysis of the reasons for the era of intelligent pet nourishment -——The younger pet young manner has promoted the development of intelligent pets At present, my country's pet support group has shown a younger trend to promote the intelligent pet industry development of. In 2020, the post -90s were the most important pet people in my country, accounting for 33%of the total number of pets in China, followed by 27%of the number of pets in China after 85. It can be seen that the younger generation of the post -85s and the post -90s has become the main group of pets in my country, and the younger generation has a good degree of acceptance of smart devices and a more modern way of lifestyle. Therefore, the younger generation has become the main group of pets to promote The popularity of my country's intelligent pets. In data from the "White Paper in China's Pet Industry in 2020", in 2020, 43.1%of pet owners have purchased smart pet supplies, an increase of 2.8 percentage points from 2019. -The penetration rate of smartphones continues to rise. In the "Global Mobile Market Report" released by Newzoo, the number of Chinese smartphone users in the world is first. From 2017-2019, the penetration rate of China's smartphones from 51.7 %Rose to 59.9%. According to previous years of data calculation, the penetration rate of my country's smartphones in 2020 can reach about 60.8%. The continuous popularization of smartphones has enabled people to have enough carriers to understand their pets for 24 hours and unwavering locations. Smart mobile phone remotely controls smart pets to ensure pet health. -wearable devices have promoted the development of intelligent pets In addition to smartphones, the development of wearable devices has also promoted the development of China's smart pet industry to a certain extent. In 2014-2020, the size of the Chinese wearable equipment market has risen year by year. In 2020, the market size of China's wearable equipment reached 55.3062 million yuan, an increase of 0.19%year -on -year from 2019. The wearable device refers to a smart device that can be worn directly on the body, including smart watches, smart backpacks, and smart accessories. At present, the development of wearable devices such as smart watches allows owners to communicate with pets at any time. Most of the backpacks used in pets are smart backpacks, which have the functions of controlling temperature and humidity. -The popularity of mobile networks and 5G networks accelerate the development of intelligent pets Mu mobile network popularization allows pet images to quickly send to pet owners' smartphones and wearable devices, allowing pet owners Interacting with your pet faster. According to CNNIC data, as of December 2020, the scale of my country's mobile Internet users reached 986 million, accounting for 99.70%of my country's Internet users. The popularity of 5G networks has accelerated the communication of pet owners and pets, and realized cloud pets anytime, anywhere. As of December 2020, the number of 5G users of China Mobile reached 170 million. Although the number of 5G users of China Telecom was less than China Mobile, it also reached 90 million people. On the whole, the popularization of mobile networks and 5G networks accelerate the speed of communication when pet owners are not around pets, and promote the development of smart pets in China. 4, my country's smart pet development prospects are better today's society 996, the size of the size of the size makes modern young people busy work, and rarely takes time to take care of their pets. Therefore, smart pets have become young people support The most convenient way for pets is that they can accompany their pets for 24 hours, but also use smartphones and other products to feed water and feed, ensuring the physical and mental health of pets. At the same time, with the improvement of the living standards of the people in our country, people also have a strong awareness of the health of pets. Smart devices can scientifically automatically help pet owners with nutrition to pets, which have been welcomed by the majority of pet owners. Essence On the whole, the development prospects of my country's intelligent pet industry in the future are better. -The above data refer to the "Analysis Report of the Chinese Pet Industry Market Prospect Forecast and Investment Strategic Planning Analysis Report" at the above data
China's domestic pet industry has been on the rise in recent years. It is expected that the CAGR will be 15%-20%in the next five years, and the industry scale in 2024 will be 270-330 billion. It is worth mentioning that Hangzhou's Petstar (PETSTAR) has achieved great results in the industry with its strong strength. Its export value should exceed 1 billion yuan. Come -out setting a new benchmark for the pet industry.
The main listed companies in the pet industry: Rupe Biotechnology (300119), Hefeng (603609), China Pet (002891), Petty (300673), Shifeng Culture (002862), etc. Is the core data of this article: Chinese pet economy emerging scenario business data, Chinese pet penetration rate, domestic pet brand consumer wishes data, pet medical data 1, "cats and dog doubles" new pursuit to promote the new growth of pet economy , December 22, 2021, the Fourth Pet New Domestic Fair ended successfully in Chengdu. Liu Lu, general manager of the pet business of JD.com retail V business group, said that at this stage, it is the best time for pet domestic products. JD pet will help new domestic brand growth in terms of user growth, product explosion, omni -channel, etc. The "cats and dogs" at this stage are gradually becoming one of the indicators of young people's happy life authentication. The lifestyle of "Bear Child" is gradually emerging, bringing more scenes and scenes to this pet economy and bringing more scenes. opportunity. Ilads to the Y eras with high income levels (born 1980-1995) because China's pet main group portraits are generally high. Their consumption preferences have not yet formed, and their loyalty to the brand has not yet been established. For the brand owner, if the newly entered players can provide products that solve the pain points of consumers, they still have a good development prospect. For example, for young pet owners who are busy and frequent work, pet smart products represented by automatic feeder and smart cat sand pot are being favored. According to Tmall's sales data from 2019 to 2020, the pet intelligent scenes of pets with both hands and lazy pets as keywords have a year -on -year growth rate of 200%. 2. The development of domestic pet brands rapidly Analysis of the main driving force of pet brands. Online consumer education and reaching reach are still the main engine of the brand. Bain's research data shows that for experienced pet owners, more than half of the pet owners are driven by social media content to a certain extent when purchasing pet supplies, such as Douyin, Xiaohongshu and WeChat. The channels are mainly comprehensive e -commerce platforms such as Taobao and Tmall. The with the entry of capital and the influx of high -quality brands abroad, it has stimulated the orderly competition in the domestic market and promoted domestic brands to thrive. The cost -effectiveness of domestic goods and the quality of commodities can meet the needs of pet owners, and will get more and more reasonable choices for rational pets. The psychology of supporting domestic products also helps the rise of domestic goods. At the same time, the sinking trend of pet economy has brought more room for growth to domestic brands. In addition, the validity period of imported brands and the stability restrictions of supply also gives domestic brands more development opportunities. 3. The onlineization of pet medical care is currently exerting According to the future layout of JD.com, online medical services are another major promotion point besides pet domestic products. According to Ai Media data, the overall penetration rate of Chinese pet online in 2021 is still low. The most experienced service forms are used online and offline, mainly vaccine. Standardized products; online diagnosis and treatment (remote consultation) current penetration rate is low, but the future willingness to use is ranked second. With the gradual improvement of Internet medical care, online diagnosis and treatment are an important way of drainage offline. In the future, in the future, in the future, in the future There will be a lot of room for development. In the news released by JD, Jingdong Healthy Pet Hospital launched in 2021 effectively solved the pain points of "pets are difficult to see a doctor and expensive to see a doctor". Health medical services. Jingdong Healthy Pet Hospital has only been launched for 2 months, and the number of consultations has exceeded 150,000 orders. As a successful benchmark in the new field of the industry, future pet online medical care will still be one of the directions for the development of the industry.
On July 14, 2021, Central Finance issued a statement saying that the average pet from Chinese people spent 6,653 yuan, and pets entered the intelligent era that attracted people's attention. In recent years, with the development of intelligent equipment, 5G and other industries, smart pet supplies have also become popular among pets in my country. At the same time, Chinese pets have shown a younger trend, which has a high degree of acceptance of smart devices, and accelerates accelerated, and it has also accelerated. The development of my country's intelligent pet industry.
The main listed company in the pet industry: At present, listed companies in the domestic pet industry mainly include China Pet (002891.SZ), Petty (300673.SZ), Huarheng (837995/New Third Board), Lusha shares (832419/New Third Board) and other
The core data of this article: The growth of major smart pet products in Jingdong, Chinese smart pet supplies subdivided product preferences, the age distribution of Chinese pets, the purchase of Chinese smart pet supplies r and other
1. Chinese pets enter the intelligent age
On July 14, 2021, Yang Finance issued a statement saying that the average pet consumption of Chinese people spent 6,653 yuan, and pets entering the intelligent era caused people's attention. In 2021, with the development of modern technologies such as 5G and mobile smart devices, as well as increased living pressure in modern young people, modern devices such as smart water dispensers and smart cameras have become popular in the pet industry, and my country has entered the era of smart pets.
2, China's intelligent pet marketing market is developing rapidly
In the continuous popularization of intelligent pets such as automatic feeders, automatic water dispensers, and automatic cat sand pots, the number, amount and user of my country's smart pet products and users The quantity increased rapidly. In 2020, the number of Chinese smart pets increased by 136%compared with 2019, the amount increased by 47%compared with 2019, and the number of users increased by 43%compared with 2019. At the same time, the smart drinking machine has become the product with the most preferences for pet products in China in China. In 2020, it accounted for 54.3%of my country's smart pet products preferences. The new crown epidemic was forced to separate from pets because of the isolation problem, allowing many pets to realize the importance of pet companionship. Therefore, smart cameras have also become the fastest growing pet supplies in my country.
3. Analysis of the reasons for the era of intelligent pet nourishment
-——The younger pet young manner has promoted the development of intelligent pets
At present, my country's pet support group has shown a younger trend to promote the intelligent pet industry development of. In 2020, the post -90s were the most important pet people in my country, accounting for 33%of the total number of pets in China, followed by 27%of the number of pets in China after 85. It can be seen that the younger generation of the post -85s and the post -90s has become the main group of pets in my country, and the younger generation has a good degree of acceptance of smart devices and a more modern way of lifestyle. Therefore, the younger generation has become the main group of pets to promote The popularity of my country's intelligent pets.
In data from the "White Paper in China's Pet Industry in 2020", in 2020, 43.1%of pet owners have purchased smart pet supplies, an increase of 2.8 percentage points from 2019.
-The penetration rate of smartphones continues to rise.
In the "Global Mobile Market Report" released by Newzoo, the number of Chinese smartphone users in the world is first. From 2017-2019, the penetration rate of China's smartphones from 51.7 %Rose to 59.9%. According to previous years of data calculation, the penetration rate of my country's smartphones in 2020 can reach about 60.8%. The continuous popularization of smartphones has enabled people to have enough carriers to understand their pets for 24 hours and unwavering locations. Smart mobile phone remotely controls smart pets to ensure pet health.
-wearable devices have promoted the development of intelligent pets
In addition to smartphones, the development of wearable devices has also promoted the development of China's smart pet industry to a certain extent. In 2014-2020, the size of the Chinese wearable equipment market has risen year by year. In 2020, the market size of China's wearable equipment reached 55.3062 million yuan, an increase of 0.19%year -on -year from 2019.
The wearable device refers to a smart device that can be worn directly on the body, including smart watches, smart backpacks, and smart accessories. At present, the development of wearable devices such as smart watches allows owners to communicate with pets at any time. Most of the backpacks used in pets are smart backpacks, which have the functions of controlling temperature and humidity.
-The popularity of mobile networks and 5G networks accelerate the development of intelligent pets
Mu mobile network popularization allows pet images to quickly send to pet owners' smartphones and wearable devices, allowing pet owners Interacting with your pet faster. According to CNNIC data, as of December 2020, the scale of my country's mobile Internet users reached 986 million, accounting for 99.70%of my country's Internet users. The popularity of 5G networks has accelerated the communication of pet owners and pets, and realized cloud pets anytime, anywhere.
As of December 2020, the number of 5G users of China Mobile reached 170 million. Although the number of 5G users of China Telecom was less than China Mobile, it also reached 90 million people. On the whole, the popularization of mobile networks and 5G networks accelerate the speed of communication when pet owners are not around pets, and promote the development of smart pets in China.
4, my country's smart pet development prospects are better
today's society 996, the size of the size of the size makes modern young people busy work, and rarely takes time to take care of their pets. Therefore, smart pets have become young people support The most convenient way for pets is that they can accompany their pets for 24 hours, but also use smartphones and other products to feed water and feed, ensuring the physical and mental health of pets.
At the same time, with the improvement of the living standards of the people in our country, people also have a strong awareness of the health of pets. Smart devices can scientifically automatically help pet owners with nutrition to pets, which have been welcomed by the majority of pet owners. Essence On the whole, the development prospects of my country's intelligent pet industry in the future are better.
-The above data refer to the "Analysis Report of the Chinese Pet Industry Market Prospect Forecast and Investment Strategic Planning Analysis Report" at the above data
China's domestic pet industry has been on the rise in recent years. It is expected that the CAGR will be 15%-20%in the next five years, and the industry scale in 2024 will be 270-330 billion. It is worth mentioning that Hangzhou's Petstar (PETSTAR) has achieved great results in the industry with its strong strength. Its export value should exceed 1 billion yuan. Come -out setting a new benchmark for the pet industry.
The main listed companies in the pet industry: Rupe Biotechnology (300119), Hefeng (603609), China Pet (002891), Petty (300673), Shifeng Culture (002862), etc.
Is the core data of this article: Chinese pet economy emerging scenario business data, Chinese pet penetration rate, domestic pet brand consumer wishes data, pet medical data
1, "cats and dog doubles" new pursuit to promote the new growth of pet economy
, December 22, 2021, the Fourth Pet New Domestic Fair ended successfully in Chengdu. Liu Lu, general manager of the pet business of JD.com retail V business group, said that at this stage, it is the best time for pet domestic products. JD pet will help new domestic brand growth in terms of user growth, product explosion, omni -channel, etc.
The "cats and dogs" at this stage are gradually becoming one of the indicators of young people's happy life authentication. The lifestyle of "Bear Child" is gradually emerging, bringing more scenes and scenes to this pet economy and bringing more scenes. opportunity.
Ilads to the Y eras with high income levels (born 1980-1995) because China's pet main group portraits are generally high. Their consumption preferences have not yet formed, and their loyalty to the brand has not yet been established. For the brand owner, if the newly entered players can provide products that solve the pain points of consumers, they still have a good development prospect. For example, for young pet owners who are busy and frequent work, pet smart products represented by automatic feeder and smart cat sand pot are being favored. According to Tmall's sales data from 2019 to 2020, the pet intelligent scenes of pets with both hands and lazy pets as keywords have a year -on -year growth rate of 200%.
2. The development of domestic pet brands rapidly
Analysis of the main driving force of pet brands. Online consumer education and reaching reach are still the main engine of the brand. Bain's research data shows that for experienced pet owners, more than half of the pet owners are driven by social media content to a certain extent when purchasing pet supplies, such as Douyin, Xiaohongshu and WeChat. The channels are mainly comprehensive e -commerce platforms such as Taobao and Tmall.
The with the entry of capital and the influx of high -quality brands abroad, it has stimulated the orderly competition in the domestic market and promoted domestic brands to thrive. The cost -effectiveness of domestic goods and the quality of commodities can meet the needs of pet owners, and will get more and more reasonable choices for rational pets. The psychology of supporting domestic products also helps the rise of domestic goods. At the same time, the sinking trend of pet economy has brought more room for growth to domestic brands. In addition, the validity period of imported brands and the stability restrictions of supply also gives domestic brands more development opportunities.
3. The onlineization of pet medical care is currently exerting
According to the future layout of JD.com, online medical services are another major promotion point besides pet domestic products. According to Ai Media data, the overall penetration rate of Chinese pet online in 2021 is still low. The most experienced service forms are used online and offline, mainly vaccine. Standardized products; online diagnosis and treatment (remote consultation) current penetration rate is low, but the future willingness to use is ranked second. With the gradual improvement of Internet medical care, online diagnosis and treatment are an important way of drainage offline. In the future, in the future, in the future, in the future There will be a lot of room for development.
In the news released by JD, Jingdong Healthy Pet Hospital launched in 2021 effectively solved the pain points of "pets are difficult to see a doctor and expensive to see a doctor". Health medical services. Jingdong Healthy Pet Hospital has only been launched for 2 months, and the number of consultations has exceeded 150,000 orders. As a successful benchmark in the new field of the industry, future pet online medical care will still be one of the directions for the development of the industry.