How to do online marketing?

Online marketing refers to a lot, and it will increase with the rise of various channel platforms. To do a good job of online marketing, it is mainly based on the following types of work:
1, search engine marketing: mainly divided into SEM bidding, information information, information Optimization of streaming, SEO; SEM bidding, information flow advertisement, you need to understand account construction/keywords/creativity/pages/data indicators and other aspects. There are also common problems such as malicious clicking you need IP shielding, and the promotion effect decreases. In a series of transformations, you need to have a certain experience to see the data. You can understand where the problem is. The SEO is optimized outside the station, and the keywords are tapped and the content marketing is good.
2. Website construction: Whether it is search engine promotion or optimization, its traffic is finally introduced to the official website, so website construction is important. You need to learn the search engine to capture principles, website structure, code optimization, keyword layout, content optimization , Friendly link exchange, map optimization, data analysis, etc.
3, self -media marketing: main learning activity content planning, copywriting skills, H5, data analysis, community fission, new transformation of users, and small programs and social media advertisements.
4, e -commerce marketing: through traffic, platform rules, store design, keyword layout, baby on -shelral time, data analysis, etc.
5, short video marketing: platform rules, internal recommendation mechanism principles, shooting skills, script writing, editing video, and so on.
It to do a good job of online marketing, it needs to be learned a lot, involving a wide range of faces. In addition to the above basic knowledge, you also need to understand some advanced knowledge, such as program, website prototype design, interactive design, offline activities, etc. Wait. I hope that the above brief description has a clear framework for you. It is recommended that you do a certain field first and then study thoroughly and then move to the battlefield. For example, the current popular Douyin video operation, Xiaohongshu operation, or new media operation.

In the era of mobile Internet, compared with the fast -moving consumer goods industry, although the building materials industry has a slow response and the actions are slower, after all, they still catch up with the mainstream rhythm. There are many outstanding leaders. From my own experience, I said that from a loss of 1 million to a profit of 10 million, how can the tile company take down the hard bone of online marketing!
1. Simultaneously like a mountain, the layman's suggestion is kind, but often helps! With the experience of burning one million, I hope the old iron will encourage them.
The words of people who come over; some old roads can be exempted, and they will regret it if they leave without leaving! What I do in the building materials industry is the tile business. The year when the mobile Internet rose, I have begun to think about it and conform to the marketing marketing that matches it. However, the operation of fast -moving consumer goods and durable products in online marketing is actually not the same, and even disparity!
Megedly obeyed the suggestions of the owners of the fast -moving consumer goods industry. I tried Baidu Mobile SEM and streaming advertisements one by one. It was also actively deployed on the applet and public account. Unfortunately, it took one year before and after, and the cost was near Millions not only did not make the company's performance flourishing, but on the contrary; the retreat once caused the company to fall into the passive situation of the dilemma.
The special characteristics of the building materials industry have made the marketing methods on the Internet worse, which makes the business that is difficult to do to worsen the business that is difficult to do! After a night of reflection and review, I concluded that the hard currency of online marketing in other industries may not be suitable for the building materials industry, such as Baidu! The APP lives 161 million daily life. Such a huge data looks extremely tempting. However, how many precise customers who can really recruit in one day through SEM drainage?
The operators made detailed reports based on the input -output ratio. Before the new online marketing, the company's profit was not strong, but fortunately, it has been pursuing the criticism of the ground push. After all, after all, after all, after all, after all "Always old, or effective!" Then; finance once fell into losses and lasts for more than 12 months. After the company's senior management held an emergency meeting, the attitude was very consistent: the strategic direction was undoubted. Mobile Internet marketing could not lose 1 million due to losses 1 million. Disposal, Mingjin's troops not only could not stop, but also had to continue to do it. It may be immediate for itself, but it is immediate, but it is not suitable for durable products for itself. At least at this stage, the cost of use is too high and it is not worth it.
Compared with the medium -sized volume, the tuition fee of 1 million can be large or small, but the value of its lessons cannot be underestimated. When people are cloudy, they also imitate others. Like a bottomless hole, the entire company will be dragged into the point where it is gone.
It some methods others use beautiful, but you can misery to change to you. It is not your operational problem, but this method is not suitable for you! Once you meet such a situation, what you want to do immediately is to break his wrist and then take a different approach.
2. 50 million days! So far, so close; community marketing is an artifact. With the right method, wealth rolled up, and it is not tantamount to Yugong moving the mountain.
In found that such an opportunity stems from a small experiment in the company's marketing department. After evaluating the return rate, we abandoned most of the channels that have no output. The budget is reduced to 3W/month, and then it is adjusted in a timely manner according to the feedback data, and the proportion of small programs and public accounts is temporarily motionless. One is that because of strategic needs, it cannot be moved or moved! The second is that we intend to cut in from the community, and maintain a very close linkage with the public account and the applet.
How to cut in from the community? It has always been a problem that plagues the entire team, and this experiment is also linked to performance assessment. Once failed, it will have a great negative impact on the entire promotion plan.
The team's rush to work day and night, it is not ideal, the reason is simple: it cannot be implemented! The community seems to be able to reach it and ordinary, but it is not easy to use community marketing to make a blockbuster promotional activity!
5 days of performance at least 50 million! This makes the team members stressing one by one, and at the same time stimulate everyone's fists, high risk and high return. Although the challenges are difficult, it is worth trying.
In order to make the entire project's victory higher, we invited the community marketing master of Hunan Zigong Technology to help, carefully studied the details of the project. : It's not that I am afraid, it's your solution too low. I think it is difficult to reach 50 million. It is almost the same as getting rid of one 0!
The teacher Su Wen Lianlian is famous for rigorous responsibility, but this is still surprising.
The post -90s generation in the same group was hit, and they were invited to be non -human, but because of their emotions, they were forced to attack.
is not me intentionally, but community marketing is by no means so simple! She said in a righteousness: You have accumulated a lot of user information in the early stage, and there are also group maintenance in WeChat, but the building materials belong to the low -frequency industry. After a construction of diplomatic relations, the so -called group is also reduced. Even if you have a gongs and drums, you need to rush 50 million opportunities.
But if you change the plan now, it is still too late! I will give you a brand new idea. Whether you can achieve 50 million depends on your ability.
Sold a pass here first, and the details of the idea are revealed at the end. After taking a new plan, 5 days of activities, 55 million on the spot, while breaking the goal in one fell swoop, made our company fame in the first game. For the entire team, the biggest value is the upgrade of thinking: the original community should play this way!
3. Open the flow pools of different industries, connect with potential customers of major communities, and realize resources for us. Today, 50 million lights are easy to get.
The entry point given by Teacher Lianlian is multi -party cooperation, mutual benefit and win -win! Relying on the flow pool on the company's hand, it is obvious that there is no way to achieve 50 million results in 5 days, and 5 million will be capped! However, it is also used by the traffic pool of other people's homes, all of which are used by me. Instantly the Dongting Lake becomes Lake Baikal,
, is it difficult for 50 million? Intersection But it's just a matter of water.
What are the categories that are closely connected with tiles?
It is nothing more than dozens of detailed categories such as bathroom, wooden floor, lighting lighting, doors and windows, building coatings, etc., and each category has more or less vivids of the community. Existing, whether it is a small pond or a large lake, as long as it is used slightly, its value is not limited.
This promotion of the traffic pool in the same industry is one aspect, but this still stays on the level of selling products and earning differences. Teacher Lianlian is most impressive. Eye-opener.
While community marketing, we reached an agreement with ten local real estate, 5 days in cooperation with several large -scale viewing activities, the venue was provided by the real estate, and the table was built by us. Just needed, it has driven the participation of a new small home appliance brand. It does not make money, but only to expose, and provides gifts worth 10,000 yuan for the event for free.
The activity just released the wind, and several performing arts agencies scrambled to cooperate with the door. They only wanted to expose a face to the stage to do a promotion, and the cost was free.
Is see this; you think we are selling tiles, then it is very wrong!
The fact; these 5 days of the event we packaged our own business as a drainage product -you will directly send you tens of thousands of yuan of tiles in our fixed decoration!
Is see if you understand?
Me before we sell tiles, we are begging for the decoration company to cooperate all day long. Now the order is like paper, all of which are in our hands, turning passiveness into active, and the decoration company now begs us.
The most clever point is; the decoration company wants to pick up orders in our hands, and its own business must also promote our products. This is step by step to force the decoration company to cooperate with us!
The two -pronged approach of community marketing and resource, and successful charging 50 million in just 5 days, making it impossible. Media advertisements can't even see a splash, and now 100,000 will easily leverage 50 million. What is "four or two pounds"? This is the real high -level gameplay!