5 thoughts on “The scale of Chinese online audiovisual users exceeds 900 million, which type of which accounts for the highest proportion?”
Janet
Short video users account for the highest proportion, and the current proportion has reached 87%. This is actually a trend. With the rapid development of the Internet in my country, mobile phones have become an indispensable information acquisition channel in people's lives. The emergence of short videos instead of traditional information communication medium. Information has improved the living standards of the people. I think there are mainly the following reasons for short videos. . The proportion of the epidemic is increased. The epidemic situation has caused the people of China and the world to be banned at home. The people need spiritual consumption. At this time, short videos played an important role. He became an entertainment medium for people's spiritual consumption. During that time, you will see that both men and women and children play short videos. They can not only learn more about epidemic prevention knowledge through short videos, but also obtain more current affairs information from various places. The elderly who could not use their mobile phones before also learned short video operations on mobile phones. The short video platforms that young people had played before poured into a large number of elderly group users, which was one of the reasons for Bobo Gao. . The development of the network platform is unstoppable. It since we have smartphones, we have gradually begun to improve the network layout. From the initial 2G, 3G, 4G networks to the current 5G network, the network development momentum is great. This has brought more efficient communication opportunities for short videos; many young people entrepreneurs tend to be in the Internet, short video and other industries, which has also promoted the development of short video platforms, which is the second reason for the proportion. three, short video receiving information faster. mi before the smartphone, most people receive various information through television, newspapers, etc. The media of these two kinds of communication information undoubtedly have great defects in terms of timeliness. The development of the Internet and short videos makes information spread faster and more efficient, which is the third reason. So the current short -to -medium video market in China ’s online audiovisual users occupies the first place. This is completely unquestionable. Its huge advantage has changed people's lives. What do you think about this?
Short video users account for the highest proportion, reaching 87%, because the Internet speed is generally faster now, which is conducive to short video dissemination. And people prefer to obtain information by watching short videos. Naturally, the proportion of this type is high.
Short video. Short video accounts for 87%of the overall use rate of China's online audiovisual, and the size of short video users is as high as 818 million.
The number of users to watch the short video is the largest. Short video users account for 15.2%, of which Iqiyi, Douyin, and Tencent Video are the main viewing platforms.
—— The following data and analysis comes from the "In -depth Research and Investment Strategic Planning Analysis Report" of the Foresight Industry Research Institute, "China's Broadcasting Industry Market Prospective and All Media Transformation Analysis Report", "China Digital Television Skyfots Industry Market Prospective Report with investment strategic planning ". 2020 The network audiovisual industry accelerated exhibition, short video and webcasts brought changes to the industry. The scale of the short video industry accounted for more than 40 % of the Internet audiovisual scale. It is expected that the short video and webcasting will accelerate the penetration in the future. At the same time, under the empowerment of technology, the online audiovisual industry will continue to expand new tracks and promote industrial integration and development. In recent years, the Internet has developed rapidly, and traditional media such as television accelerate the direction of integration in the media. Under the background of accelerated applications such as video cloud technology, interactive technology, big data analysis, etc. The audio -visual industry focuses on the core business of media communication around digital information and video content, and has developed rapidly to video shopping, digital marketing, television payment, smart families and other diversified value -added business. my country's online audiovisual industry has developed rapidly. The network audiovisual user scale exceeded 900 million In data released by CNNIC, in recent years, the scale of my country's online audiovisual users has grown rapidly. In the first half of 2020, due to the influence of the new crown epidemic, the demand for entertainment of netizens has been transferred from offline and offline By online, the scale of online audiovisual users has increased further. As of June 2020, the number of online audition users in my country reached 901 million, an increase of 43.8 million from March 2020. The use of Internet audiovisuals has increased to 95.8%. The short video industry has accelerated the development of Douyin Kuaishou's first echelon in the industry. Growth, according to data released by CNNIN, as of the first half of 2020, the number of short video users in my country reached 818 million, and the usage rate of netizens reached 87%. In data released by the China Network Audiovisual Program Service Association, the market size of China's online audiovisual industry in 2019 reached 454.13 billion yuan, and the online audiovisual industry has become the core pillar of the online entertainment industry. Among the composition of the online audiovisual industry, the market size of short videos accounted for the largest proportion, reaching 130.24 billion yuan, an increase of 178.8%year -on -year, and the proportion of the market size of the network audiovisual industry reached 29%. Segmentation industry. At present, the competitive pattern of my country's short video industry has basically formed. Quick hands and Douyin ranked first in the first echelon. According to data released by the China Network Trial Program Service Association, Douyin short video and fast hand, the size of the two active users of the two, the size of the two active users, About 56.7%of the whole; the watermelon videos, Douyin volcano version of the byte beating, and the good -looking videos of Baidu, Tencent's micro -vision is in the second echelon, and the number of active users accounts for 24.9%; iQiyi is carved, waves, waves, waves, waves, waves, waves, waves, waves, waves Short video APPs such as wave video, fast -handed high version, brush treasure are in the third echelon, and active users account for 12.4%. Ite Teng dominated the integrated video industry The content selection of the comprehensive video platform includes movies, television, variety shows, documentaries, etc. The content selection is very rich. According to data released by CNNIC The size of the comprehensive video user is 724 million, which is basically the same as March 2020. Among them, Iqiyi and Tencent's monthly active users account for about 30 % of the comprehensive video platform. About 20 %. Mango TV and Bilibili attracted users with differentiated services. In 2019, the average active user scale accounted for 12.0%of the comprehensive video platform, which is in the second echelon of the comprehensive video platform. Popular videos, PP video, Migu video, and Sohu video market share are relatively small, in the third echelon. The network live broadcast rapidly rising e -commerce live broadcast has become the fastest -growing Internet application In data released by CNNIC, as of the first half of 2020, the number of online live users in my country reached 562 million, of which it has risen since 2019 The scale of e -commerce live broadcast users with rapid development has reached 309 million, an increase of 44.3 million compared with March 2020, accounting for 32.9%of the overall netizens. It is the fastest -growing Internet application in 2020. The rapid development of e -commerce live broadcast promotes the continuous expansion of the market size of the online live broadcast industry. Sminton TV entering the new stage of standardized development In recent years, the development of televisions to "high -definition", "networked" and "intelligence". For information access terminals, my country's smart TV scale is continuously expanding. In 2019, under the guidance and management of the competent authority, the content of the Internet TV is more greener and healthy, the application is more mature and diversified. The market is more standardized and orderly. Public opinion to publicize important positions, and smart TVs have also entered a new stage of standardized development. In the positive data, as of 2019, my country ’s smart TV (OTT TV, excluding OTT BOX) has covered the terminal 286 million, activated the terminal of 219 million, and the activation rate was 76.6%. This audio users' scale decline in Himalayan active users are far ahead According to data released by CNNIC, the scale of my country's online audio users has continued to decline. As of June 2020, my country's online audio user scale is 275 million. The utilization rate was 29.3%, a decrease of 1.6 percentage points from March 2020. However, it is worth noting that due to the continuous expansion of the presentation model and interactive method of online audio content, head programs and fine content have promoted the significant increase in user payment income. It monthly active users, the average monthly active user of Himalayan accounts for about 2/3 of the overall. It is far ahead of other platforms in the first echelon. Second echelon. Active users accounted for 5.7%of the active users of penguin FM, cat ear FM, pleasure, FM radio radio and other applications, in the third echelon. The technology empowerment content optimization industry coordinated development capabilities continued to enhance In 2019, my country's online audiovisual industry ushered in an inflection point to accelerate high -quality innovation development. For a comprehensive application of the technical achievements of the information revolution, the field of online audiovisual has taken the innovation forefront of exploring the organic combination of art and technology. The content payment model is opened and gradually matured. Overseas influence has continued to increase. In 2020, my country's network audition industry coordinated development capabilities have continued to increase, of which the rapid development of the short video industry has promoted the changes in the market pattern. It is expected that in the future, short video and webcast will become the main increase in the online audiovisual industry. , Its penetration rate will continue to expand. At the same time, in terms of operating models, the differentiated payment model will gradually be promoted, and high -quality content will become the main competitiveness; cloud computing, 5G, VR/AR, 8K and other technologies will accelerate empowerment. It will also drive the industry to expand new tracks.
Short video users account for the highest proportion, and the current proportion has reached 87%. This is actually a trend. With the rapid development of the Internet in my country, mobile phones have become an indispensable information acquisition channel in people's lives. The emergence of short videos instead of traditional information communication medium. Information has improved the living standards of the people. I think there are mainly the following reasons for short videos.
. The proportion of the epidemic is increased.
The epidemic situation has caused the people of China and the world to be banned at home. The people need spiritual consumption. At this time, short videos played an important role. He became an entertainment medium for people's spiritual consumption. During that time, you will see that both men and women and children play short videos. They can not only learn more about epidemic prevention knowledge through short videos, but also obtain more current affairs information from various places. The elderly who could not use their mobile phones before also learned short video operations on mobile phones. The short video platforms that young people had played before poured into a large number of elderly group users, which was one of the reasons for Bobo Gao.
. The development of the network platform is unstoppable.
It since we have smartphones, we have gradually begun to improve the network layout. From the initial 2G, 3G, 4G networks to the current 5G network, the network development momentum is great. This has brought more efficient communication opportunities for short videos; many young people entrepreneurs tend to be in the Internet, short video and other industries, which has also promoted the development of short video platforms, which is the second reason for the proportion.
three, short video receiving information faster.
mi before the smartphone, most people receive various information through television, newspapers, etc. The media of these two kinds of communication information undoubtedly have great defects in terms of timeliness. The development of the Internet and short videos makes information spread faster and more efficient, which is the third reason.
So the current short -to -medium video market in China ’s online audiovisual users occupies the first place. This is completely unquestionable. Its huge advantage has changed people's lives. What do you think about this?
Short video users account for the highest proportion, reaching 87%, because the Internet speed is generally faster now, which is conducive to short video dissemination. And people prefer to obtain information by watching short videos. Naturally, the proportion of this type is high.
Short video. Short video accounts for 87%of the overall use rate of China's online audiovisual, and the size of short video users is as high as 818 million.
The number of users to watch the short video is the largest. Short video users account for 15.2%, of which Iqiyi, Douyin, and Tencent Video are the main viewing platforms.
—— The following data and analysis comes from the "In -depth Research and Investment Strategic Planning Analysis Report" of the Foresight Industry Research Institute, "China's Broadcasting Industry Market Prospective and All Media Transformation Analysis Report", "China Digital Television Skyfots Industry Market Prospective Report with investment strategic planning ".
2020 The network audiovisual industry accelerated exhibition, short video and webcasts brought changes to the industry. The scale of the short video industry accounted for more than 40 % of the Internet audiovisual scale. It is expected that the short video and webcasting will accelerate the penetration in the future. At the same time, under the empowerment of technology, the online audiovisual industry will continue to expand new tracks and promote industrial integration and development.
In recent years, the Internet has developed rapidly, and traditional media such as television accelerate the direction of integration in the media. Under the background of accelerated applications such as video cloud technology, interactive technology, big data analysis, etc. The audio -visual industry focuses on the core business of media communication around digital information and video content, and has developed rapidly to video shopping, digital marketing, television payment, smart families and other diversified value -added business. my country's online audiovisual industry has developed rapidly.
The network audiovisual user scale exceeded 900 million
In data released by CNNIC, in recent years, the scale of my country's online audiovisual users has grown rapidly. In the first half of 2020, due to the influence of the new crown epidemic, the demand for entertainment of netizens has been transferred from offline and offline By online, the scale of online audiovisual users has increased further. As of June 2020, the number of online audition users in my country reached 901 million, an increase of 43.8 million from March 2020. The use of Internet audiovisuals has increased to 95.8%.
The short video industry has accelerated the development of Douyin Kuaishou's first echelon in the industry. Growth, according to data released by CNNIN, as of the first half of 2020, the number of short video users in my country reached 818 million, and the usage rate of netizens reached 87%.
In data released by the China Network Audiovisual Program Service Association, the market size of China's online audiovisual industry in 2019 reached 454.13 billion yuan, and the online audiovisual industry has become the core pillar of the online entertainment industry. Among the composition of the online audiovisual industry, the market size of short videos accounted for the largest proportion, reaching 130.24 billion yuan, an increase of 178.8%year -on -year, and the proportion of the market size of the network audiovisual industry reached 29%. Segmentation industry.
At present, the competitive pattern of my country's short video industry has basically formed. Quick hands and Douyin ranked first in the first echelon. According to data released by the China Network Trial Program Service Association, Douyin short video and fast hand, the size of the two active users of the two, the size of the two active users, About 56.7%of the whole; the watermelon videos, Douyin volcano version of the byte beating, and the good -looking videos of Baidu, Tencent's micro -vision is in the second echelon, and the number of active users accounts for 24.9%; iQiyi is carved, waves, waves, waves, waves, waves, waves, waves, waves, waves Short video APPs such as wave video, fast -handed high version, brush treasure are in the third echelon, and active users account for 12.4%.
Ite Teng dominated the integrated video industry
The content selection of the comprehensive video platform includes movies, television, variety shows, documentaries, etc. The content selection is very rich. According to data released by CNNIC The size of the comprehensive video user is 724 million, which is basically the same as March 2020. Among them, Iqiyi and Tencent's monthly active users account for about 30 % of the comprehensive video platform. About 20 %. Mango TV and Bilibili attracted users with differentiated services. In 2019, the average active user scale accounted for 12.0%of the comprehensive video platform, which is in the second echelon of the comprehensive video platform. Popular videos, PP video, Migu video, and Sohu video market share are relatively small, in the third echelon.
The network live broadcast rapidly rising e -commerce live broadcast has become the fastest -growing Internet application
In data released by CNNIC, as of the first half of 2020, the number of online live users in my country reached 562 million, of which it has risen since 2019 The scale of e -commerce live broadcast users with rapid development has reached 309 million, an increase of 44.3 million compared with March 2020, accounting for 32.9%of the overall netizens. It is the fastest -growing Internet application in 2020. The rapid development of e -commerce live broadcast promotes the continuous expansion of the market size of the online live broadcast industry.
Sminton TV entering the new stage of standardized development
In recent years, the development of televisions to "high -definition", "networked" and "intelligence". For information access terminals, my country's smart TV scale is continuously expanding. In 2019, under the guidance and management of the competent authority, the content of the Internet TV is more greener and healthy, the application is more mature and diversified. The market is more standardized and orderly. Public opinion to publicize important positions, and smart TVs have also entered a new stage of standardized development.
In the positive data, as of 2019, my country ’s smart TV (OTT TV, excluding OTT BOX) has covered the terminal 286 million, activated the terminal of 219 million, and the activation rate was 76.6%.
This audio users' scale decline in Himalayan active users are far ahead
According to data released by CNNIC, the scale of my country's online audio users has continued to decline. As of June 2020, my country's online audio user scale is 275 million. The utilization rate was 29.3%, a decrease of 1.6 percentage points from March 2020. However, it is worth noting that due to the continuous expansion of the presentation model and interactive method of online audio content, head programs and fine content have promoted the significant increase in user payment income.
It monthly active users, the average monthly active user of Himalayan accounts for about 2/3 of the overall. It is far ahead of other platforms in the first echelon. Second echelon. Active users accounted for 5.7%of the active users of penguin FM, cat ear FM, pleasure, FM radio radio and other applications, in the third echelon.
The technology empowerment content optimization industry coordinated development capabilities continued to enhance
In 2019, my country's online audiovisual industry ushered in an inflection point to accelerate high -quality innovation development. For a comprehensive application of the technical achievements of the information revolution, the field of online audiovisual has taken the innovation forefront of exploring the organic combination of art and technology. The content payment model is opened and gradually matured. Overseas influence has continued to increase.
In 2020, my country's network audition industry coordinated development capabilities have continued to increase, of which the rapid development of the short video industry has promoted the changes in the market pattern. It is expected that in the future, short video and webcast will become the main increase in the online audiovisual industry. , Its penetration rate will continue to expand. At the same time, in terms of operating models, the differentiated payment model will gradually be promoted, and high -quality content will become the main competitiveness; cloud computing, 5G, VR/AR, 8K and other technologies will accelerate empowerment. It will also drive the industry to expand new tracks.